The physical man exerts himself most for survival. When survival is assured, he seeks a new goal. He loves to join the group and does not like to be left out. People who are so left out become lonely and develop inferiority complex. When admitted into a group, one expects to be well treated. Ill-treatment again becomes a problem. Not to be ill-treated and to be treated well is to preserve one's prestige. Whatever the group -- family, office, friends, club, or political party, one endeavours his utmost to preserve his prestige at all costs.
Whether it is a high placed person or low placed person, his whole functioning will be guided from the salient point of guarding his hard won prestige. Everyone jealously guards his prestige. The higher motivation issues from prestige, not money or any other material gain. Man who values prestige so highly also knows prestige comes by one's own accomplishment. One who quickly rises in his job acquires wealth, succeeds where others fail, in short, achieves, adds to his prestige. All this needs industry, organisation, good manners, knowledge of others and a hundred other things. Prestige is the end result.
If one really values prestige, he should first of all become Prosperous. There is an age-old belief which the whole population subconsciously cherishes. It is, "Desire for wealth is despicable". The conflict between the subconscious belief and the conscious need ends in an untenable position. The mind longs for social status - prestige. Deep-seated subconscious tradition frowns on seeking money. Even capable persons become ineffective because of this inner conflict, whether fully recognised or not. Mental resolution of the conflict releases all our energies for action as well as higher achievement. Often we are unaware of the existence of such a conflict. To work for one's own prosperity is a patriotic endeavour as the nation needs to take care of one less. One's own prosperous endeavour directly helps others in two ways. 1. It gives employment; 2. It is an example for others to follow.