Individual relations are personal. Laws are impersonal. When you are applying for a job, if you are qualified according to their rules, you are selected impersonally. If the CEO is personally known to you and interested in you, you get the job personally. The impersonal is a stronger qualification from the legal point of view. The personal is stronger from a personal point of view. When the personal interest comes to you impersonally, as you are qualified too, your position is unassailable in your scheme of things.